Sunday, August 22, 2010

The Manly or Not-So-Manly Man

On internationally interesting celebrity news... 


Gerard Butler is now the new face of L'Oreal Men Expert Range. 


Helloooo Butler.


I am excited with this news simply because... 
1) Pretty boys advocating skincare is boring. 
2) Gerard Butler is no pretty boy. 
3) Gerard Butler is hot stuff. 


When asked on his new endorsement, Butler states, "I’m excited to be working with L’Oréal Paris.  I have always liked the quality and innovation of their products." 


Haha. Right. You sound really excited. 


I suspect Butler's more the type to not use much skincare at all. But who cares, really? Marketing is about convincing the consumer that to be the person they wanna be they gotta use their products. 



See? Not exactly smooth perfect skin. But that just adds to the manly appeal. 


Think Old Spice's awesome commercial. 




So you know what you gotta do don't ya? Buy L'Oreal's Men Expert Range. And Old Spice. This is not an advert. 

2 Comments:

alyshä said...

love love LOOOOOOOOOOOVE old spice! my dad's used it for as long as i can rmbr and it smells sooo manly *drools*

eddie uses the loreal's men expert face wash. he doesn't like the moisturizer tho.. he dabbles between guerlain/YSL/elizabeth arden. sigh my pretty boy :)

erin wong said...

Really?? I've never actually smelt any of the Old Spice products. :p

I never knew Eddie's such a pretty boy haha!